20 Jul 2017
Many of these tips may be refreshers for most of you but here are some tips to have in the front of your mind next time you write your ads! Please comment with any other good tips.
Catchy Job title
The potential candidate is scrolling through job boards, on their tablet, smart phone or on their computer, they will be skimming and scanning, looking for key words and phrases. The title needs to be catchy, clear and concise.
Visual Jobs Ads
Use visuals wherever possible. Yes, many job boards and media channels will not allow visuals but they will help to catch the eye of potential candidates.
Keep it short and don’t use complex jargon
You don’t want the reader to get bored half way through and click away from your ad. Use light language and try to keep complex jargon to a minimum.
Describe the job realistically
This will benefit both recruiter and candidate. Candidates don’t want to be misled, recruiters don’t want to sieve through hundreds of inappropriate CVs. This will maintain your credibility and will generate good candidates with realistic expectations; there is nothing worse than an anti-climax or sending a candidate to an interview with mismanaged expectations.
Use requirements to attract and deter
Remember the more ‘must haves’ in your advert the more chance there is of ruling out good candidates. Is the absolute minimum experience requirement flexible? If so, say so. This is especially important in candidate driven markets.
It is important to describe the culture as well as the company.
Candidates want to know about their future employer, not just the role. Write a couple of lines describing the business, keep it to a couple of lines and don’t be dull by ctrl+C’ing and ctrl-V’ing from the company website!
We all know culture is important, if it’s a formal environment, explain that the candidate must be keen to work in an industry leading professional firm if it’s a friendly, vibrant office, let the candidate know.
Have a clear call to action
Leave no room for guessing, candidates must know what to do next. This may seem obvious but prompt the candidate before they move on to the next advert.
Ru Bowman | Carlin Hall | M: 07469 255 877 | E: firstname.lastname@example.org