01 Sep 2016
In order to succeed you have to be able to be reactive, as well as proactive.
Being proactive should be the way any recruiter worth their salt operates. We see blogs in their droves about how ‘in order to succeed you have to be reactive’. But that bears the question…
Do we neglect or not recognise how crucial to business being reactive really is?
Recognising a change in market conditions and being able to manoeuvre or accommodate accordingly will ultimately enable you to cash-in and be more profitable.
Case in point – Newcastle selling Moussa Sissoko to Tottenham for £30m. Tottenham were a sitting duck and a victim of the change in market conditions. Savvy business tactics of Mike Ashley and Lee Charnley have in all probability made them an extra £12-20m on top of actual market value. There is little argument to say that the talent (Sissoko) had shown any form (except 3 games in Euros) to warrant the £30m price tag that was paid. The stats don’t lie. They’ve cashed in on (wait for it… recruitment cliché 101) a low hanging fruit.
For me, it’s apparent that Newcastle’s hierarchy assessed the situation of the want-away player at the start of the window, before coming to the conclusion that it’s a win-win situation to gamble on. They have also used the inevitable inflation in the market rates following the Euros (a chance for player to perform well), the ludicrous amount of TV money that is now in circulation and the inflated prices that clubs have paid due to the limited availability in an already sparse talent pool.
Lesson: Whilst you’re sensibly a proactive recruiter, remember to keep your eyes and ears open and don’t miss out on opportunity when it’s staring you in the face.